Website Benefits – Check out our 12 reasons detailed in this article, as to why your business needs a website, and how you will benefit from it.
1. Generate Sales Website Benefits
Any successfully run business will have competitors to be aware of, and ahead of. If your competitors are ahead of the game online, then you could be loosing out on trade. A well designed, and excecuted website, will improve your professional business image, and ultimately boost sales.
2. Accessibility Website Benefits
Having your own website will allow constant promotion of your business 24/7. Important details about your business can be accessed online any time, day or night, at your customer’s convenience. Allowing you to establish a healthy work life balance, whilst providing good customer service.
3. Cost Efficient
Unlike traditional printed forms of advertising, such as magazines and brochures, a website allows the opportunity to reach an extensively broad audience, at a relatively low cost. A website can offer the equivalent of a printed brochure available to the whole world, and can be upgraded or changed without any major re-production or distribution expenses.
4. Increase Customers
Although it is widely known that business often comes from people you know, an Internet presence exposes your business beyond local customers, and increases the potential of extending your customer base both nationally and worldwide. Choosing not to have a web presence, runs the risk of potential customers not even knowing your business exisits.
5. Build Rapport
Having an online platform which demostrates the quality of your skills, knowledge, products, and services, can be a very powerful tool in turning a potential cutomer, into a new customer. A well designed website will provide your business with a professional image. Features such as customer testimonials, or a portfolio of your previous work, will help instill confidence in your business from potential customers.
6. Flexibility Website Benefits
A website can be considered a very powerful and flexible marketing tool. Information can be updated in a matter of minutes/hours, allowing you to control what information your customers have about your business. New products and services, or changes to procedures, can be added instantaneously, and communicated to your customers relatively cheaply.
7. Professional Representation
Ensuring your business has a well designed website will demonstrate that you mean business. Even if your business is relatively small to begin with, having a web address to showcase across your advertising material, will imply you are running a professional and potentially larger scale company. This can help instill confidence in your product/services, and put you ahead of your competitors.
8. Value your time
Running a business can often involve completing lots of small tasks which are necessary, yet repetitive. For example, giving out details about your business such as who you are, where you are, and what you do, can take up lots of time, which cannot be billed for. Having a website offering this information, will save you time, whilst bringing business to you.
9. Review to improve
Establishing who your audience is, and how best to reach them is essential for generating business. Although printed materials are important, websites allow you to engage immediately with your audience and get their feedback. Online contact forms and surveys are useful ways for your customers to ask questions, request information and quotes. You can assess the traffic to your website and the promotions that are getting you the most activity.
10. Less is more
A website does not need to be over complicated or too expensive. In the fast paced digital world, the important factor is to have an online presence. Simple branding can work perfectly, however if your customers don’t see you online, they may not see you at all. Remember that your customers are looking for key words and have limited time to browse. Keep things simple and digestable, but ensure that your brand is posted on various online platforms.
11. Printed Materials
When marketing your business, it is important to offer professional and well presented materials to your customers. Business cards, flyers and sales brochures should work in conjuction with your website. The main advantage to a website however, is that your services, products and prices can be updated immediately, easily and without additional costs, whilst generating you business.
12. Start Today…
The World Wide Web is accessed by over 3 billion people. Inevitably your customers are out there and they are looking for you. It is essential that you have a website so that any person, anywhere, can engage with your business at any point in the day. Don’t miss a trick – your competitors have a website!