Email campaigns can benefit almost every business, but getting the frequency right is essential.
Email campaigns tend to be most effective for companies offering repeat services, such as consumables or events. For companies offering services that are purchased infrequently (e.g. a kitchen), it can be difficult to get an email into someone’s inbox at an appropriate time. However, the occasional email can still help keep you fresh in their mind for when they are ready to make that purchase. The key is not to send too many, as this can result in them choosing to unsubscribe from your list.
The tools used to send email campaigns have very useful statistics, such as the number of people who opened your email, and what links they might have clicked on whilst reading it.
With email campaigns, we can help as much or as little as you like. You might just want a template setting up, or you might want us to actually create and send each campaign for you.
There are a wide range of tools available for email marketing, but here at KWD IT, our tool of choice is MailChimp. MailChimp is fairly intuitive and has an extensive selection of training resources. If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month absolutely free. Alternatively, you can view their full pricing structure here, which has the option to change the currency to GBP.
To find out more about how KWD IT can help you with your email campaigns, please get in touch!
Our prices for email campaigns are as follows...
Account Setup… £50
Email Template Design and Build… £150
Create and Send Campaign… £50