Website Cost Factors

Website cost factors that need to be considered when providing a cost estimation are detailed on this page.

KWD IT often gets asked how much it will cost to build a website. As outlined on the WordPress Theme Development page, this can be a very difficult question to answer. Clients often tell us how many pages they want, but without knowing what’s going into the pages. As a result, it’s difficult to gauge the amount of work involved.

However, here at KWD IT, we try and get things started with an estimation. Once the finer details are discussed, we can then progress onto a more accurate quotation.

Main Website Cost Factors

Providing answers to the following questions, is a good start towards KWD IT being able to provide an estimation.

  1. How many pages would you like in your top navigation?
  2. Roughly how many pages in total do you expect your website to have?
  3. Apart from text and image content, what other features would you like in your website?

E-Commerce Website Cost Factors

If you plan to sell products or services through your website, this will raise some further questions.

  1. How many different shipping options do you intend to offer?
  2. How many different payment options do you intend to offer?
  3. How many countries outside of the UK will you be selling to?

Other Website Cost Factors

Website performance, website accessibility and imagery optimised for all display types, are other factors that considerably effect costs. It’s important to discuss your expectations regarding these areas of the project, before work commences.

Required Features Website Cost Factors

There are a lot of different features that you can have in your website and here are some of the main options.


A typical website header might include: a logo; details of what the website offers; and contact details. An ecommerce website is likely to include links to the basket and account page. Depending on the number of products being sold, a product search might be required. If the website also has a physical store that customers visit, the address and opening times of the store might be something that you’d like to include. Websites with large amounts of content should consider a search feature. If you’re fairly active on social media, it’s worth getting your social media links into the header. Finally, partner logos/accreditations and a subscribe form are two more things to consider.


A typical website footer might include; some links to other pages on your website and some contact details. It’s also common to include copyright information and a company/VAT number. An ecommerce website will often include payment icons, to indicate which payment methods can be used. Similar to the header, if the website also has a physical store that customers visit, the address and opening times of the store might be something that you’d like to include. Social media links and possibly social feeds are other popular features. Finally, partner logos/accreditations; a subscribe and/or enquiry form; Google Translate; news feed; and map, are yet more things to consider.


A typical website will have styles set up for your headings, paragraphs, lists and links. You might want a variation for your blog posts or product pages etc. Particularly large sites, might extend this even further. This is normally something that would be recommended during the design stage, but it can effect costs.


No one will know your business better than yourself, so ultimately, it’s best if you provide your own content. However, should you want KWD IT to provide the content for your website, this will play a factor in costs.

Page Elements

Some examples of the most popular elements that clients request in their pages, are: Sliders; Post Feeds; Testimonial Sliders; Testimonial Blocks; Maps; Forms; Image Grids; Popups; Accordions; Tabs; and Tables.


When you’ve got an ecommerce website, sometimes you’ll want some features that aren’t included by default. There are lots of options available, with a few of the most common listed below.


Disclaimer and Website Terms and Conditions, are pages that KWD IT can quickly add to your website. However, on the 25th May 2018 the General Data Protection Regulation (GDPR) updated their guidelines. Extra costs will be incurred if you would like a Cookie Policy page and a Privacy Policy page, which meets these guidelines. The Cookie Policy page is required to allow users to modify or withdraw their consent. The actions carried out on your website, with regard to Cookie consent, are also recorded via a 3rd party service. Depending on the size of your website, this may incur costs.

Search Engine Optimisation

Overall, as part of your website development, KWD IT will carry out what we consider initial search engine optimisation. This includes submission to Google Search Console, setup of Google Analytics and basic configuration of the SEO Title and Meta Description on your Home page. If you have an existing website, with lots of links already listed in Google, it’s advised that 301 Redirects are setup. These will map the pages on your old website to the equivalent pages on your new website. The cost for setting up 301 Redirects will depend on the size of your website. Your website will be built with SEO in mind, such as, setting Alt text on images throughout the website. If you require further SEO work, to help get the individual pages throughout your website ranking high in Google, additional costs will be incurred.