Google Ads Management

Google Ads management from KWD IT, for businesses that want their advertising budget spent properly rather than simply spent.

Most Google Ads accounts we look at are not underperforming because the ads are badly written. They are underperforming because the account is feeding Google bad data. Conversion tracking that broke during a website rebuild, analytics that was never migrated properly, or consent settings that quietly stopped conversions being recorded at all. Google’s bidding is now almost entirely automated, which means it can only be as good as the information you give it. That is where we start.

The Benefits

Check out the benefits of getting KWD IT to take care of your Google Ads management.

  • Conversion Tracking Verified Before Any Budget Is Spent
  • Consent Settings Configured So Google Receives Your Data
  • Landing Pages Improved, Not Just The Adverts
  • Your Website and Your Advertising Handled By One Person
  • Clear Monthly Reporting on Spend, Enquiries and Cost Per Enquiry
  • No Minimum Contract Period

The Costs

Management fees are a flat monthly amount based on your advertising budget. You pay Google directly for your advertising spend, so there are no hidden margins on your budget.

We ask for a minimum advertising budget of £1,000 per month. Below that, Google’s automated bidding rarely receives enough data to work properly, and we would rather tell you that up front than take your money for a campaign unlikely to succeed.

Starter

£450 / Month

Ad Spend Up To £1,500

  • All Benefits Included
  • Single Campaign Focus
  • Monthly Report and Review
Sign Up Now

Growth

£650 / Month

Ad Spend £1,500 to £4,000

  • All Benefits Included
  • Multiple Campaigns and Ad Groups
  • Landing Page Improvements Included
  • Monthly Report and Review
Sign Up Now

Scale

£950 / Month

Ad Spend Over £4,000

  • All Benefits Included
  • Full Account Structure Management
  • Landing Page Improvements Included
  • Fortnightly Report and Review
Sign Up Now

Not currently advertising, or not sure whether your account is set up correctly? Start with a one-off Google Ads Account Audit at £450. If you go on to take a management package, the audit fee is deducted from your first month.

Book an Account Audit

The Process

Take a look at the steps below, so that you know what to expect from Google Ads management with KWD IT.

  1. Initial Conversation
    1. A short call to understand what you sell, who to, and what a good enquiry is worth to you. No charge.
  2. Account Audit
    1. We check whether your measurement is intact and where your budget is currently going. You receive a written report either way, whether or not you continue.
  3. Ongoing Management
    1. Campaigns are built or restructured, then managed month to month with regular reporting on what changed and why.

Google Ads Checks / Tasks

  1. Account Audit
    1. Conversion Tracking Verification
    2. Google Analytics 4 Configuration
    3. Consent Mode Implementation
    4. Wasted Spend and Search Term Review
    5. Account and Campaign Structure
  2. Ongoing Management
    1. Campaign Structure and Budget Pacing
    2. Search Terms and Negative Keywords
    3. Advert Asset Testing and Improvement
    4. Bidding Strategy Management
    5. Landing Page Improvements
  3. Reporting
    1. Spend, Enquiries and Cost Per Enquiry
    2. What Changed This Month, and Why
    3. Recommendations for the Month Ahead

Google Ads or SEO?

Google Ads buys you visibility immediately and stops the moment you stop paying. Search engine optimisation takes longer to take effect but continues working once established. Most businesses are best served by both, though which to start with depends on how quickly you need results and what your margins can support.

If you would rather focus on long term organic visibility, take a look at our WordPress Search Engine Marketing packages. If you are not sure which is right for you, get in touch and we will give you an honest answer, including if that answer is that advertising is not currently worth it for your business.

Testimonials

Feedback from KWD IT clients across website development, hosting and support.

“Good support without having to wait long for a response.”

Family Martial Arts Classes

Sam Mikulsky

Family Martial Arts

“Really quick turnaround and very pleased with the price.”

Domestic Fit

Gareth Williams

Domestic Fit

“We’ve already received enough work through the site to cover the costs.”

Warwickshire Masonry

Fay Heatley

Warwickshire Masonary

Resources

Take a look at KWD IT’s most recent search engine marketing resources.

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