Resources (WordPress Search Engine Marketing)
A collection of WordPress Search Engine Marketing resources.
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Using WebP Images
Using WebP images in your website will make a big improvement to your search engine optimisation. However, you could see a large increase in your website hosting costs. WebP is a new image type, which allows the size of an image to be much smaller than JPG or PNG. Despite the reduction in size, it’s…
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Website Cost Factors
Website cost factors that need to be considered when providing a cost estimation are detailed on this page. KWD IT often gets asked how much it will cost to build a website. As outlined on the WordPress Theme Development page, this can be a very difficult question to answer. Clients often tell us how many…
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Understanding SEO Content
Understanding SEO content is important if you’d like to make changes to your website. Without this knowledge, changes could be detrimental to your search engine optimisation. This article was originally published in 2022 and has been substantially rewritten. Some of the advice that was standard back then, such as target word counts and keyword density…
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Editing WordPress Websites
Until December 2018, what’s known as the Classic Editor was used for editing WordPress websites. This resembled a blank sheet, with basic formatting controls. For example, bold, italic, lists, alignment and links. From around 2014, third-party companies have been releasing Page Builder plugins, which gave editors more control over the layout of their content. There…
